CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

+TIFFANY & CO PERFUME (COTY): Tiffany & Love!

for valentine’s day, ykone celebrated love in all its shapes and forms for tiffany & co’s new fragrance tiffany & love. the entire concept was inclusive to different types of relationships; a friendship, a sibling bond, and a couple.

the aim was to celebrate the connection between two people and how scent can bring them closer on occasions like valentine’s day. the content created was nothing but a candid glimpse into the special bond that unites two persons, shot on film by photographer prod antzoulis.