the ‘human chemistry’ is a concept driven by people’s personal experiences with scent and allowing them to reminisce on their beautiful life moments, or the ‘chemistry’ created with fragrance. 

the idea was to showcase the oo la lab’s community; people that relate to the brand, no matter their race, age, sexual preferences. A stripped back, feel good shoot full of rawness and real moments captured.

photographer: Namida mila @namidamila