A project Touching on the deeper values of fragrance and the power that it holds - the idea was to branch out to different creative worlds that can be interlinked with perfume such as art, film, music, fashion, shining a light of several regional based artists. we discuss that the power of fragrance does not only lie in smelling good and owning endless products, but most importantly bringing to life a state of being that fuels your authentic and sincere self, unlocking old memories and creating new ones, and extending that love for fragrance to yourself and others through your craft.

photographer: connor rycroft @ccconnorrr
videographer: jear velasquez @Hoyjear