CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

+MORPHO LABEL:

As the creative director for Morpho Label's first shoot, I crafted the overall artistic vision, ensuring every detail reflected the brand’s focus on body-hugging fits and confidence. Working closely with Rania Fawaz, a leading influencer in Dubai and the founder of Morpho Label, I managed the models and captured the essence of the brand through film photography, adding a timeless, authentic touch to the visuals.

photography by me

models gonca akkel & mia marquez