CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

+MCM X FEMME FEST: #weareMCM

A concept to honor and amplify MCM’s unique brand DNA within the region by crafting content that not only aligns with the brand’s core values but also showcases its essence in the most compelling and authentic way. By deeply understanding the brand's heritage and its resonance within the regional market, we aim to create visually striking and emotionally engaging content that reflects MCM's commitment to quality, innovation, and style.

photography, direction and casting by me.

produced by femme fest

highlighting the sense of community that MCM fosters, celebrating the diverse and vibrant individuals who embody the brand.