a unique campaign discussing the art of taking care of your beard and the extra mile any man can go to ensure the best beard care.  most importantly touching on their personal beard routine and keeping their beard groomed and tamed during summertime specifically - giving them the chance to Connect with their communities/following and discuss beard care in ways that are fun & creative hand in hand with king C Gillette. 

photography: Lughass

Videography: jear velasquez