CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

+FRED PERRY: FP NIGHTTALES.

A concept about bringing people together and uniting through the allure of the night, hand in hand with Fred Perry - embracing diversity, uniting through vast subcultures like music, dance or fashion, and reaching a sense of belonging that surpasses anything. 

TOGETHER, we TELL OUR STORIES of our city, who we are and while wearing Fred Perry. 

Producing & Project Coordination by Megane quashie
videography by Jear Velasquez
AC & Audio by Zan Magat
Creative Direction by Parvané barret
Photography by ron john

we document candid exchanges with interesting faces that make up the fred perry community in dubai, celebrating the freedom of expression through their craft and their artistic lens hand in hand with fred perry.