campaign to push the launch Créate fragrances, through a concept called ‘the Créate Diaries’: Keeping a diary has always been a form of memory preservation; keeping moments still, bringing personal reflection; where self-expression is never ending - very similarly to perfume. 

With this concept, we create a link between diary keeping & fragrance creation, shining a light on discovering your deeper, creative self with Créate, in no better than the city of art and endless possibilities; Paris.

DOP Maxime Kathari

DOP Assistant Thibault Lauritzen

Photographer Théo Le Foll

Photographer Assistant Thomas Jardin

Digital Assistant Milan Lautier

Stylist Nelly Carle