CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

+THE COLLEC-TIONAL & The Four Seasons Hotel:

executed by OUI agency in dubai, the agency and myself created a unique concept between 2 entities; the Four seasons hotel and their pop up with the collectional, a lifestyle brand based in dubai who is devoted to the world of interiors.

The concept shines on the powerful link of art + hospitality, with the idea of the collectional ‘checking in’ within the hotel. various furniture pieces appear around the hotel, creating an immersive and sensory experience for guests and touching on the beauty of temporary art, for it is in its fleeting existence. 

Execution by oui agency

art can be found, created, and appreciated in any location, leaving an everlasting impact in people’s minds, hearts, lives, even once it’s gone, 

just like a hotel stay.